Why is it that people won’t read as much copy on their computer screen as they would in a publication? Is it screen resolution? Too much else going on around the peripheral? And when they go online, they develop this unusual sense of urgency–the need to go somewhere else. Is that only because they can get there quickly? It definitely requires special attention.

Putting content on your web site is much more than simply converting a print ad or brochure into a graphic. Visitors want their information in easily grasped chunks that are also easy to navigate through. So they can quickly get whatever it is they came to your site for and then get on with it. And then there's that SEO (Search Engine Optimization) stuff, and keywords, and links...so that Google, Yahoo, MSN and the others will think highly of you and make it easy for those surfing the Web (gosh, I love that phrase...so quaint!) to find you.