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If you’ve ever attended a trade show, then you know how crowded it can get (if it's worthwhile attending). Exhibitors are shouting to be heard over the din. Attendees mill about in herds. There are demonstrations taking place. And don’t forget to have your picture taken with the pretty model who doesn’t even know the name of the company in whose booth she’s standing. In other words, your messaging at a trade show needs to be brief, to the point, understood and remembered—all in about five seconds. Most importantly, it has to draw the crowds in. |
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