The product that founded an empire, Quicken® was the brainchild of a computer guy (read gazillionaire) who simply wanted to balance his checkbook on his computer. The company founded to sell this wondrous bit of coding, Intuit, is now worth nearly U.S. $2 billion.

In addition to four varieties of Quicken itself, you can also get a Quicken Home Loan, use Quicken Bill Pay to pay off your Quicken MasterCard®, even obtain Quicken Insurance. It's a Quicken world.