"I must admit that I'm a bit puzzled."

No, not me personally. I always know what's going on.

For the purposes of this QuickBooks follow-up mailing, however, it's the sender of the letter who's befuddled — baffled as to why the recipient didn't respond to the first mailing in which a FREE client care kit and FREE evaluation software were being offered.

A short yet compelling two-page letter spelling out all the benefits of the risk-free deal and a response device make this simple package highly effective.

Contributions:
Copywriting

direct mail back