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As the brilliant management at Intuit is wont to do, when customers started asking for features in the highly popular Quicken® personal financial software that consumers wouldn't normally utilize, they became intrigued. Seems that small businesses were trying to use this #1-selling software to run their operations.

Brainstorm: take Quicken and supercharge it with just about everything Bob's Pretty Good Carpet Cleaning might need to do the bookkeeping. And thus QuickBooks® was born.