CPAs, accountants and other tax professionals are very busy people. To entice them to switch to the client’s full line of professional tax software, it was necessary to convince them that it wouldn’t take much time to demo the product...about the same amount of time it takes to brew and enjoy a cup of coffee, in fact. So, that was the offer: send for the free ProSeries product demo, and not only would you receive the CD, you’d also get a complimentary packet of gourmet coffee to savor while taking a tour.

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