ProSeries® and Lacerte® are two of the best-selling professional tax preparation software names in the U.S. For tax pros who want solid performance at a reasonable price, ProSeries is the choice. Professionals who desire solid performance—and a lot more bells and whistles—go with Lacerte.

This direct mail package served a dual purpose. Aimed at former customers, the objectives were to entice them back with a free evaluation package, and give them two good reasons to do so: two choices.

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