The Challenge: How to communicate to over 700 client organizations that the five separate insurance program administration companies they worked with are now one, and that nothing has really changed.

The Solution: Introduce the idea that the familiar faces are still there, guided by the principals of Experience, Integrity, and Excellence for which each organization was already known.

Trust. That's the message from USI Affinity.

See the entire story at http://www.usiaffinity.com

Contributions:
Copywriting
Editing