HSA. HSA? If you're like many HR types, this might be a new one in the world of employee benefit jargon for you. And, an important one. A Health Savings Account enables employees to set aside money in a pre-tax, tax-free savings account to use for big medical expenses. And unlike FSAs (Flexible Savings Accounts), which have been around a while, HSAs are not "use-it-or-lose-it." They're so much better.

To help USI Affinity and its partner Assurant Health get the word out —a banner with a puzzled-looking employer.

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