Outside supermarkets and electronics discounters, perhaps the most fiercely contested retail channel is automotive sales. Mega locations. Gazillion-dollar inventories. Prices absolutely guaranteed to be 50% lower than manufacturing costs. Free hot dogs and balloons on Saturdays. And monthly payments so low, you'll wonder years later how your grandkids are going to finish making your payments on that lump of rust out in the yard long after you've gone to the great hereafter.

In order words, selling cars is brutal.

What you need is an edge. Something that can take all the car shoppers in the world who are using the Internet and steer that traffic to your dealership's Web site. That's precisely what Search Optics does. (Okay, not all the car shoppers in the world. But a pretty big chunk of them.) And, they guarantee results.

This brochure tells how they do it, in fairly forceful language that dealership owners find appealing.

Contributions:
Concept development
Copywriting