When it comes to managing employee benefit programs, third party administrators and internal HR managers are the unsung heroes. They're the ones who work behind the scenes to make sure everything moves smoothly. As a result, employees are forever grateful. R-i-g-h-t.

The original RepayMe web site, while rich in important information, had some navigation issues and buried features/benefits messaging deep within the site. A navigation overhaul, new look, and some snappy copy (for TPAs and HR types, anyway) made all the difference. The new site went live in late March 2004. By the end of May, the client had already booked more new business than in the entire previous year.

You can visit RepayMe.com at http://www.repayme.com

Contributions:
Navigation design
Copywriting