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recruitment direct mail

In their relentless drive to represent some of this country's finest residential and commercial real estate properties, Coldwell Banker is always seeking the very best real estate agents. You know, those in the "President's Circle."

These are two from a series of 12 oversized postcards that were sent out one each month to select candidates. Each postcard opened with a startling image depicting the concept of "passion," with a tie-in message on the reverse side making the connection between the people of Coldwell Banker and their intense passion for the real estate business.

Contributions:
Copywriting