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(click on thumbnails for details)

Some tout “image” marketing. Others lean towards “awareness.” (Is there any difference?)
What’s nice about direct marketing is you can tell if it’s working. Or not.

State a problem or ask a question to grab your targeted audience’s attention and lure them inside.
Then quickly offer the solution accompanied by an irresistible offer. Oh, and test, test, test.
Then test some more.