direct mail

Prior to inexpensive digital cameras and photo manipulation software, photo hobbyists developed film and made prints in their own darkrooms. The McKendrick Corporation imported “colored black and white” photo paper from Japan that enabled shutterbugs to add brilliant, oft-times startling color to their black and white photos.

This large size fold-out brochure piqued the audience’s attention with thought-provoking headlines, then revealed all in the inside spread. And yes, "colors" is spelled in the British fashion to accommodate the seven different colors available.

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