Unless you've been incommunicado for the past couple of years, you know that the commercial aviation business is undergoing some exceptionally challenging times. Carriers are looking for every possible way to wring expenses out of their budgets in order to stay viable.

Spirent Systems was headed to the MRO (Maintenance, Repair and Overhaul) Show in Glasgow, Scotland and needed a quick package to invite potential customers to its booth—and drive home the point that here was the answer to cutting maintenance costs without reducing safety. (And no, those aren't typos in the copy; it's the Queen’s English!)

Contributions:
Concept
Art direction
Copywriting
Art production