Second perhaps only to that of television in terms of visual impact (although a cracking good radio spot can create vivid pictures in the imagination). And while a stunning image should stop readers in their tracks, without a strong message to convey information, feelings, solutions to life’s problems and the command to take action, it’s only a pretty picture.

The nice thing about your print advertising…people can revisit it as often as they wish, whenever they wish, and read it again and again.